Pet CARE Signs K9 Living as New Advertiser

June 8, 2004 Pet CARE Television Network, Inc. announced today that it received a Media Insertion Order from K9 Living. K9 Living is a producer and distributor of dog training videos whose techniques demonstrate that the secret to effective training is in understanding the personality of your dog. They have committed to air three 30-second commercials in four time slots.

Philip Cohen, Pet CARE TV's President, stated, "K9 Living offers interesting training techniques which will be beneficial to the pet owners viewing our programming. We are pleased to have K9 Living join our expanding group of advertisers, including Bayer and others. We especially like the diversity in advertising that K9 Living brings to our programming."

PetCARE TV's primary goal is to provide educational programming focused on optimal healthcare for animal companions and targeted to pet owners worldwide. While pet owners are seated in their veterinarian's reception area, the PetCARE TV DVD is played, with an encouraging theme throughout each segment to "just ask" their veterinarian about current techniques, products and services available. The programming is funded by commercial advertisers that are reviewed and approved by PetCARE TV's Veterinary Advisory Board, a distinguished group of veterinary professionals committed to providing quality educational, entertaining and encouraging veterinary health programming. PetCARE TV programming is obtained through an annual or three-year subscription, with programming DVDs shipped to the veterinary practice on a monthly basis, and a TV/DVD system included in the three-year plan.